Rhetorical Analysis on Ads in Magazines Essay

Magazines ar gaining in popularity nowadays as a tool not unaccompanied to provide information, but also to fight ads on products that atomic number 18 available on the market. Since magazines gain readers with different kinds of interest, what are the rhetorical strategies put ond by advertisers to market similar products to different stern interviews of similar culture? Capturing the stigma interviews attention requires understanding about the listenings which open new avenues for many strategies to be apply by advertisers to advertise an ad in swan to found sure that the ad can actually capture the target audience. To describe or see the strategies used by advertisers, a variety of analytical tools, such as determining who the target audience is, describing the details in the ad, studying the Aristotelian appeals used by the advertisers, and also the angle of vision confused in the ad are needed to examine these strategies. Describing the details on an ad could be a good starting point to begin the analysis.Kraft ad for its Macaroni & Cheese in Oct 2009 let go of of strong Housekeeping magazine shows a lady friend standing on her right feet, with a smile shape on her face and an umbrella in her left hand. Beyond her are two boxes of macaroni and discontinue of the selfsame(prenominal) size, one of Store Brand and an another(prenominal)(prenominal) one of Kraft, sitting right nigh to each other with the Krafts splashing a massive amount of cheeseflower out of the box. What appears right supra the bottom line, with all letters capitalized, is KRAFT HAS MORE CHEESE THAN THOSE OTHER GUYS. SO GO FOR THE CHEESIEST and with a bigger font right above it, is THE MAC WITH MORE CHEESE. Emphasis is on the affectation of the Kraft macaroni, the splashes of cheese, the girls boots, and the umbrella, as they stunningly boast the same magnificent orange color, conflicting the one that is being used on the macaroni of the Store Brand. Sunchips came up with an ad in may 2010 issue of Womens Health magazine on page 109.The focus in the ad is on a lady with a black hair and brown skin smiling as she is about to make her bite on a chip that she is holding. Right above her head is a sentence manifestation THERE ARE MANY WAYS TO HELP THE PLANET. HARVEST CHEDDAR IS ONE. Few stairs beyond the lady, happily playing with the fresh water of in the river, are two kids. There is unconstipated rock face by the rivers edge with 4 people on it watching the kids. energy can beat the feel of having river water flows through our fingers and touches our body as we immerse ourselves in the water. It is astonishing of how the water never stops flowing, not even a single second. SUNCHIPS claims that such ravisher of spirit can be sustain with the use of its plant-made bags that is compostable. Happiness is possible as we can enjoy either single bite of the chips and at the same succession, taking care of the nature. Such joy can be seen on th e face of the lady that is about to make her bite.Determining who the target audience is should be the next step after describing the details in the ad. Kraft appeared in the Good Housekeeping magazine, targeting middle anatomy and a wide range of age of married women that care about the health of the their family, interested in learning home cooking for the family and care about environment. An article on Cook worry a Chef provided more or less interesting provender for the family and how to make it. This article is targeting married women in the middle class who would like to learn how to cook some interesting meal that is affordable for the family. Dixie Ultra came up with an ad showing a work out of a family happily having breakfast by using their paper plates. This ad targets on those who care about the environment. Fresh Step came up with an ad for its product, which is a healthy viands for cats. This ad is clearly targeting those who care about the health for the family by promoting a healthy product for pets in the family.It is clear that based on the evidences found in the magazine, the advertiser for the ad for Kraft is basically targeting a wife and a mother that puts family above all else. The ad for Sunchips appeared in Womens Health magazine, which targets old up to old women with middle-class income that care about staying in a healthy lifestyle as a consumer. Run Less / Lose More, an article in the magazine provided the information on how do women, ranges from middle-age up to old, lose fat in ball club to obtain a healthy and slender looking body. Another article that showed the reason for this type of target audience is Lose your Fear of Lifting, which gave some encouragement to women to get a perfect bodyline. The magazine came up with an ad, Metabolic Max Program by Jenny Craig that showed the target audience is those in pursuit of healthy lifestyle and at the same time concern about how much they will become to spend on such prog ram.Another ad showed a lineup of affordable branded cosmetics products for the women. This ad is targeting middle class women that care about their beauty ways. Different from the ad for Kraft, the advertiser for Sunchips ad targets any women, whether married or not, that put physical appearance and health as the top priorities in their life. Now that the details in the ads and the target audience have been figured out, making way for rhetorical analysis for both ads is needed to show how the strategies used by the advertisers to connect the details in the ads with the target audience and how do they give impacts to the audience. In order to pull back the targeted audience, Kraft uses a strategy called pathos, one of the Aristotelian appeals, on its ad. The use of orange color in high contrast tends to attract the targeted audience as it can show the amount and quality of cheese that is being used to make the product.Cheese is well known for its yummy taste and good for the heal th, so this detail will surely attract the target audience, as they would want to choose a delicious and healthy food for the family. A picture of a girl standing on one level with joy also brings the same strategy. The emotion that is being expressed by the girl tends to catch the targeted audiences attention because they would definitely want to see their children having the same emotion. These two strategies tend to be cogitate to pathos because they are attracting the audiences emotions and values. The same strategy, pathos, is being used by Sunchips in order to steal the targeted audiences attention.Pathos can be seen through the use of a picture of a lady that is about to make her bite on the chips. Such pleasant smile showed by the lady can attract the audience by creating a desire of having the same smile among the audience. likewise pathos, logos is also being used in the ad too. The message in the ad, about what are the bags of the chips made off, gives a clear reason t o the targeted audience. For the consumers that care about their health, they will definitely give attention to this message because it helps them maintain a clean environment. Living in a clean environment is another way of having a healthy lifestyle. In this ad, the strategy of delivering emotions to the targeted consumers shows pathos. Logos can be seen by the reasons showed in the ad for the targeted consumers.Another strategy for the rhetorical analysis is the angle of vision, which is the use of important details to be focused on and the omitting of other details that may distract the audiences attention, is being involved in the ad too. For Kraft ad, the advertisers focuses on the massive amount of cheese spilling out from the box that contains Krafts macaroni and cheese product. The reason why the advertisers did this is because that they wanted to show how large is the amount of cheese present in the product. The advertisers implicate a text that suggests the macaroni prod uct of Kraft has more cheese and a picture of a girl that is happily standing on one leg, for the audiences to focus on. The angle of vision presents in these details attracts the target audience by showing the quantity of the cheese and how appetizing the Krafts macaroni and cheese is. These would belike be the things that the target audience would want to focus on when it comes to choosing food that their kids will enjoy.However, there is a scientific detail that the advertisers try to omit from the audiences which is the ingredients used to make the product. Since the target audience wants healthy food for their families, this detail is being omitted because without doing so, the ingredients will show how unhealthy the food is. The advertisers for Sunchips ad focus on the look of a lady that is smiling while holding a chip on her hand and the use of the beautiful scene of a riverbank beyond the lady. Such beautiful smile of the lady and how wondrous is the environment shown in the ad are as if that the secrets lie behind the chips. This would attract the target audience as they would want to see such beauty in themselves. The same detail as in the Kraft ad, which is the nutritional information, is being omitted from the audiences because of not healthy.This is done because the advertisers know that the targeted audiences care about health in their life. The rhetorical strategies used by advertisers to advertise an ad are simply not just strategies. They are a step-by-step method to deliver the message in the ad to the target audiences from determining whom the target audiences for the ad are, to how to give an impact to those audiences by using Aristotelian appeals and angle of vision in the ad to so that the target audiences could get a clear picture on what is being delivered by the ad. Analyzing the strategies used to deliver what the advertisers wanted to through the ad could actually open up new avenues on how to glide by with the audiences through an ad by just connecting the details available in the ad. In fact, it is not only helpful to gain audiences for an ad, but also to gain readers for our writing work.Works CitedSunchips. Advertisement. Womens Health May 2010 109. Print. Kraft Macaroni and Cheese. Advertisement. Good Housekeeping Oct. 2009 108. Print.