Company Analysis J Sainsbury Ltd Essay Example | Topics and Well Written Essays - 1750 words

Company Analysis J Sainsbury Ltd - Essay Example Analysis and evaluation of the business strategy that J Sainsbury Ltd has pursued using Bowman’s strategic clock Bowman’s strategic clock, as presented in Figure 1, Appendix is used for the identification of strategies that promote effectively the organizational goals (Rosenhauer 2008,p.11). One of the key challenges in regard to the use of the Bowman’s strategic clock is the following one: the identification of the appropriate strategy, among the strategies included in the above model, is often difficult, especially if the priorities of the organizations are not clear. According to Muller (2011) organizations can use the Bowman’s strategic clock for identifying strategies that are most feasible having in mind the resources available and each organization’s internal and external environment. The Bowman’s strategic clock is based on the following principle: each organization should choose strategies that most respond to the plans of the organizations in regard to the value and price of its products/ services (Needle 2010, p.281). Using the Bowman’s strategic clock, the strategic choices of Sainsbury’s could be analysed as follows: as noted in the case study, the firm is among the four key players in the British grocery retail sector (case study, p.1). ... ne: the identification of the appropriate strategy, among the strategies included in the above model, is often difficult, especially if the priorities of the organizations are not clear. According to Muller (2011) organizations can use the Bowman’s strategic clock for identifying strategies that are most feasible having in mind the resources available and each organization’s internal and external environment. The Bowman’s strategic clock is based on the following principle: each organization should choose strategies that most respond to the plans of the organizations in regard to the value and price of its products/ services (Needle 2010, p.281). Using the Bowman’s strategic clock, the strategic choices of Sainsbury’s could be analysed as follows: as noted in the case study, the firm is among the four key players in the British grocery retail sector (case study, p.1). The above fact can lead to the following assumption: the particular sector in Brit ain can be characterized as oligopolistic, allowing the growth of specific firms. From this point of view, the parts no 6, 7 and 8 of the Bowman’s strategic clock cannot be applied in Sainsbury’s, since the strategies incorporated in these parts are feasible in monopolistic industries (Figure 1, Appendix). The potential use of the other parts of the strategic clock would be further explored. Part 1 is characterized by both low price and added value. Such strategy would lead to the decrease of quality of the firm’s products towards its competitors that have managed to promote products of satisfactory value at a low price. It is made clear that the strategy that most responds to the firm’s strategic choices is that of the second part of Bowman’s clock. The specific strategy is based on the following two