1.a)Looking at the journal article, summarise your understanding of Essay

1.a)Looking at the journal article, state your understanding of word of babble out champions as discussed by the authors - Essay ExampleThe answer is obvious that I will consult a friend who is well aw atomic number 18 of that product before making a buy. After all, I am buying a cell phone, not a chocolate amount And according to the authors of the article, Turning the amplification up to 11, this friend of mine who talks about the product, knows in the main everything about it and has the ability to convince me to buy the brand that he is recommending is called as the word of mouth champion.In the marketing world, the consumers who communicate the selective information atomic number 18 divided into three types. One type of people ar those who talk a lot to many people about a certain product, the second types are those who can give you loads of information about the product but this happens only when you ask them and the triplet type of people are those who has the abilit y to sell the product to you by convincing you about the purity of the product. But the champions are only those who are so honeyate about the product and its functions that he not only discusses the product with whoever he comes in contact with but also enthusiastically provides you all the information that you need and with his passionate drive, becomes successful in making you to spend the money and buy it. So it is the passion that makes the word of mouth champions not just the ability to talk or give the information.Word of mouth is nothing but a way of telling customers about the product through people who are common people like others and whose words are trusted like that of friends. Mouth packaging can be done in numerous ways like discussing with friends,