Friday, August 16, 2019

Marketing Strategy and Economic Changes Essay

Marketing Strategy and Economic Changes Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many organizations and business entities have developed and expanded their operations across the world as a result of the great developments which have been experienced in various economies across the world. One of the major issues that have contributed to the growth of organization is their strategies in marketing their products and services so that the consumers are aware of what they are offering. Marketing strategies when implemented properly often bring good returns to a company in terms of increased market share, increased sales as well as increase in the profitability(Larson, 2011).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Failure of a company to have effective marketing strategy can result in failure and collapse of the business since the company is not able to promote its products and influence the purchasing behaviour of the consumers (Parker, 2011). It is important that an organization should formulate a marketing strategy that will enable it realize its objectives and goals in the short and long run. However, there are changes in the economy which may affect the marketing strategies which an organization applies for its products so that it can be able to stay in the market. Economic issues such recession and depression in the economy may force a company or an organization to change the strategies and adopt new ones that will not affect the company negatively. Nike Inc is a multinational organization that deals in sportswear in terms of clothes as well as shoes for all groups of people(Nike: The Future Of Marketing, 2012). Nike Inc   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nike Inc is a worldwide known brand of sportswear designer, manufacturer as well as distributor and seller across the world. The company is known to produce one of the top quality brands of products that are used across different sports in the world. The company has been in the forefront in ensuring that its marketing strategies are effective and capture the market as well as help it stay on top of the competition(Zakrevskaya, &Mastracci, 2013). The marketing strategies which the company has been using include brand promotion and commercials with the endorsement of famous celebrities in the sports field. The company uses successful sports professionals, college teams as well as celebrities who they sponsor using their products(Nike: The Future Of Marketing, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When the successful sports professional such as Michael Jordan are seen by consumers to use the products of the company, there are high chances that the consumers will be influenced to purchase the products since someone that is successful has recommended them and also makes use of them(Larson, 2011). This marketing strategy of using celebrities and successful sports persons builds the notion in consumers that they too can have the same experience as the sports persons that use the same products and also show their association with the persons of their choice. The company has also made use of marketing segmentation as part of its marketing strategy. Nike Inc has majority of the sportsmen as its consumers (Nike: The Future Of Marketing, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, changes in the global economy can have negative impacts and influence the marketing strategies of the company. As mentioned earlier, economic factors such as the occurrence of recession, as well as depression are some of the economic factors which can influence and impact the marketing strategies of the company(DATAMONITOR: NIKE, Inc., 2012). The impacts of the economic changes can be analysed in terms of the effect on the competitive advantage of the company, targeting, market segmentation as well as positioning in addition to branding of products. Impacts of Economic Changes Competitive Advantage   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Economic recession and depression are the major economic changes that can greatly affect the marketing strategies that Nike Inc applies. During the economic recession and depression, it means that there is less supply of cash and that people do not have enough to sustain their normal purchasingbehaviour(Zakrevskaya, &Mastracci, 2013). The products that Nike Inc offers to the consumers, especially the sportsmen are often of high price. Recession and depression will mean that the company will have to look for new marketing strategies which can still help sustain its profitability. Sponsoring of the sportsmen is the primary marketing strategy which the company has used for many years and has been seen to be effective (OnurTaÅŸ, &CunedioÄŸlu, 2014).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therefore, during recession and depression, Nike Inc will be forced to forgo some of the sponsorships since it will not be able to sustain the sponsorships which are often free to the athletes in return for the athletes wearing the brands of the company(DATAMONITOR: NIKE, Inc., 2012). The company would want to reduce its costs in sponsoring during the recessions and depression since many people at this time do not have enough funds to spare which they can spend on high-end products such as those of Nike. Companies that produce substitute products which are cheaper will have an added advantage compared to Nike (Groucutt, Forsyth, &Leadley, 2004). Consumers would want to purchase less of the high-end products hence accusing Nike Inc to lose its competitive advantage to the competitors that offer cheaper products. Segmentation, Targeting and Positioning   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nike Inc is a well-known brand and often uses marketing segmentation as a way of promoting is products. The market segment that the company has engaged in is the sportsmen segment in the market (DATAMONITOR: NIKE, Inc., 2012). The primary target has been athletes and people that engage in sporting activities across the world from different age groups. This means that the company relies heavily on sports to promote and sell its products. Therefore, when there is economic recession and depression, the company may want to adapt a new market segment, that of those that are not involved in sports(OnurTaÅŸ, &CunedioÄŸlu, 2014). However, the marketing segmentation and targeting of the non-sporting groups will mean that the company has to adjust the pricing of its products.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, the targeting strategy of the company will be affected negatively since it will need to change from just sponsorship of the sportsmen but also to check on diversity of its products. Under positioning in the market, Nike Inc has been able to position itself strategically across the globe in many countries(Zakrevskaya, &Mastracci, 2013). The company operates in different countries hence has a global presence which is good for the company. The economic recession and depression will not have a major impact on the positioning of the company as it already has a global presence. However, it may have to look at other markets that are developing where the market may not be greatly affected by the changes in the global economy(MacEwan, & Miller, 2011). Branding   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The other aspect of marketing strategy that may be affected by the negative economic changes in the global economy is branding. Nike Inc has been observed to have a strong brand that commands a huge market share as compared to other competitors(Lee, & Ha, 2012). The branding of the company’s product will not be affected since the company has a fully established brand that is well known and has a great market share in sports. Impact on Consumer Behaviour   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Changes in the global economy, especially issues such as recession and depression in the economy will have an impact on the consumer behaviour and how they make their purchasing decisions; especially regarding the products of Nike Inc(MacEwan, & Miller, 2011). Consumers depend on their income to purchase products and when the global economy faces issue such as recession and depression, their income is likely to be affected. Therefore, the consumers in this case will shy away from high-end products since they are expensive.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to the law of demand, when the price of an item is high, there are chances that the demand may decline. Income is a determinant factor hence the purchasing behaviour of the consumers will change with consumers seeking for more urgent needs such as food and clothing and other needs instead of spending their money on sportswear (Zakrevskaya, &Mastracci, 2013). Therefore, Nike will be forced to seek alternative marketing strategy which will still appeal to the consumers such as offering of discounts and providing affordable products. Consumers during recession and depression will often seek for substitute products that can still function the same way as the primary product hence they will opt to purchase other types of clothing that can still perform the functions of Nike products. Growth Opportunities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The global economy is constantly experiencing growth which continues to create opportunities for many companies in the world, Nike Inc included, to grow and expand on their business. Nike Inc has potential for growth in various areas based on the technological developments which have continued to increase innovation and creativity (MacEwan, & Miller, 2011). Furthermore, the many policies in various countries on business have been changed to open up borders for international trade in various countries across the world which means an increase in the potential market for the products of the company. The growth opportunities that the company has include the growing global market for footwear as well as the growing opportunity in online retail. Global footwear market   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Over the recent years, there has been tremendous growth that has been experienced in the global market on footwear which provides Nike with an excellent opportunity to grow its business (NIKE, Inc. SWOT Analysis, 2014). The company has a strong brand portfolio as well as strong marketing strategies which if properly managed will enhance the business. As mentioned, there has been a lot of reduction in trade barriers in many countries across the world through trade treaties which have opened up new markets especially bin developing countries.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The global market for footwear has grown over the years and in the year 2012; the revenue generated amounted to about $256.6 billion. The European markets as well as the Asian markets have also experienced growth over the years which provide a great opportunity for the growth of the company (Lee, & Ha, 2012). The global footwear market is poised to grow a lot and hence Nike should take up the opportunity since there is a growing demand among consumers for footwear products that are comfortable. Online Retail   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The other growth opportunity that Nike Inc has is online retailing. Over the years, there has been a growing trend among consumers to make purchases online as a result of the technological as well as the development of the internet(NIKE, Inc. SWOT Analysis, 2014). Consumers over the recent past have been seen to prefer online purchasing which they consider to be affordable, efficient as well as convenient. Therefore, Nike Inc, through its website and creation of an online store for its products, can growth in the future (Larson, 2011). References DATAMONITOR: NIKE, Inc. (2012). NIKE, Inc. SWOT Analysis, 1-10. Groucutt, J., Forsyth, P., &Leadley, P. (2004).Marketing: Essential principles, new realities. London [u.a.: Kogan Page. Larson, D. (2011). Global Brand Management — Nike’s Global Brand.ISM Journal OfInternational Business, 1(3), 1-14. Lee, K., & Ha, I. â€Å".(2012). Exploring the Impacts of Key Economic Indicators and Economic Recessions in the Restaurant Industry.Journal Of Hospitality Marketing & Management, 21(3), 330-343 MacEwan, A., & Miller, J. A. (2011).Economic collapse, economic change: Getting to the roots of the crisis. Armonk, N.Y: M.E. Sharpe. NIKE, Inc. SWOT Analysis. (2014). NIKE, Inc. SWOT Analysis, 1-8. Nike: The Future Of Marketing. (2012). Marketing (00253650), 28. OnurTaÅŸ, B. K., &CunedioÄŸlu, H. E. (2014). HOW CAN RECESSIONS BE BROUGHT TO AN END? EFFECTS OF MACROECONOMIC POLICY ACTIONS ON DURATIONS OF RECESSIONS.Journal Of Applied Economics, 17(1), 179-198. Parker, J. A. (2011).On Measuring the Effects of Fiscal Policy in Recessions.Journal OfEconomic Literature, 49(3), 703-718. Zakrevskaya, O., &Mastracci, S. (2013). Differential Effects of the Great Recession by Household Type.Challenge (05775132), 56(6), 87-114. Source document

Thursday, August 15, 2019

Inherent Good and Evil in Lord of the Flies Essay

The Lord of the Flies by William Golding is tale of a group of young boys who become stranded on a deserted island after their plane crashes. Intertwined in this classic novel are many themes, most that relate to the inherent evil that exists in all human beings and the malicious nature of mankind. In The Lord of the Flies, Golding shows the boys’ gradual transformation from being civilized, well-mannered people to savage, ritualistic beasts. From the time that the boys land on the island, both a power struggle and the first signs of the boys’ inherent evil, Piggy’s mockery, occur. After blowing the conch and summoning all the boys to come for an assembly, an election is held. â€Å"I ought to be chief , said Jack with simple arrogance, because I’m chapter chorister and head boy†(Golding 22). After Ralph is elected Chief, Jack envies his position and constantly struggles for power with Ralph throughout the rest of the novel, convincing the rest of the boys to join his tribe rather than to stay with Ralph. Also, soon after the boys arrive at the island, Piggy, a physically weak and vulnerable character, is mocked and jeered at by the other boys. After trying to recount all of the liluns’ names, Piggy is told to â€Å"Shut up, Fatty,† by Jack Merridew. Ralph remarks by saying, â€Å"He’s not Fatty. His real name’s Piggy. † All of the boys on the island, except for Piggy, laugh and make themselves more comfortable at Piggy’s expense. â€Å"A storm of laughter arose and even the tiniest child joined in. For a moment the boys were a closed circuit of sympathy with Piggy outside. â€Å"(Golding 21). The boys instinctively become more comfortable with one another after Piggy’s mockery and create a bond, leaving Piggy on the outside. While Jack and Ralph are exploring the island, they encounter a piglet which Jack supposedly attempts to kill. After gaining the courage to kill the baby pig, Jack rectifies the situation by saying â€Å"I was just waiting for a moment to decide where to stab him (Golding 31). † This event clearly illustrates that along with inherent evil, â€Å"man is [also] capable of being good and kind, and has to choice and free will to choose which one he will become. â€Å"(Ridley 97) Jack’s mercy is short-lived, however, and when they encounter another pig, Jack and his hunters are relentless. They return to beach ritualistically chanting â€Å"Kill the pig. Cut her throat. Spill her blood,† where they excitedly explain the details of the hunt. â€Å"I cut the pig’s throat,’ said Jack, proudly, and yet twitched as he said it (Golding 69). Jack is internally struggling between his civilized teachings and savage instincts in this example, in which he both proudly exclaims his murder and twitches while doing so. Another example of the boy’s inherent evil is the brutal murder of the sow. Without any regard for the sow’s newborns, Jack commands his tribe to attack it. The boys â€Å"hurled themselves at her. This dreadful eruption from an unknown world made her frantic; she squealed and bucked and the air was full of sweat and noise and blood and terror† (Golding 135). The animalistic behavior of the boys frightens the sow, and the reader as well. After the death of the sow, the boys play with its blood and ritualistically celebrate their kill. Jack â€Å"giggled and flicked them while the boys laughed at his reeking palms. Then Jack grabbed Maurice and rubbed the stuff over his cheeks† (Golding 135). The boys show no mercy for the sow and behave like savages. The murder of the sow allows the boys to â€Å"revert back to [their] primitive instincts† (Garbarino 96) and lose all traces of guilt and conscience. In the novel, Ralph and Piggy represent intelligence, reason, and a government. They also try to abstain from resorting back to their primitive instincts and use reason to try and convince the other boys to do the same. â€Å"Which is better- to be a pack of painted Indians like you are, or to be sensible like Ralph is? â€Å"(Golding 180) states Piggy. The boys’ crazed reaction to Piggy’s question illustrates Piggy’s point about the civility of himself and Ralph, compared to Jack and the rest of the tribe. Many times throughout the book, Piggy is the voice of reason and helps to guide Ralph along that same road if he loses his way. After scolding Samneric for being pessimistic about their fate, Ralph momentarily forgets the reasons why the signal fire is so important. â€Å"He tried to remember. Smoke, he said, we want smoke. Course we have. Cos the smoke’s a signal and we can’t be rescued if we don’t have smoke. I knew that! Shouted Ralph† (Golding 172). Ralph begins to lose his initial cheerfulness and enthusiasm and replaces it with disinterest and pessimism. Piggy and Ralph separate themselves from Jack and his tribe and continue to maintain their â€Å"government†. However, when Jack and his tribe kill a pig and invite Ralph and Piggy to join their feast, the two accept and cannot resist the temptation of the meat. Later on in the celebration, Jack and his tribe perform a ritualistic dance, in which Piggy and Ralph later join. â€Å"Piggy and Ralph, under the threat of the sky, found themselves eager to take a place in this demented but partly secure society† (Golding 152). They realize that the dance fueled the boys to murder Simon, and later deny their participance in it. â€Å"We left early, said Piggy quickly, because we were tired† (Golding 158). Ralph and Piggy recognize the evil in the dance, and know that if the others found out about their participance in it, then the boys would claim that Piggy and Ralph would be going against their own beliefs. Also, by not admitting their partaking in the dance, Piggy and Ralph are denying their involvement in Simon’s murder and their inherent evil. They do not believe that evil exists within them and believe that it will â€Å"disappear† if they do not believe in it. Simon and Ralph represent goodness and reason, and both encounter the Lord of the Flies. The Lord of the Flies is the head of a pig which is sacrificially given to the beast in order to preserve the boys’ safety. Simon is the first to talk with the Lord of the Flies, and when he does, he learns that the beast (evil) is not in an animal out in the woods, but in the boys themselves. â€Å"Fancy you thinking the Beast was something you could hunt and kill. You knew didn’t you? I’m part of you,† (Golding 143) says the Lord of the Flies to Simon. The Lord of Flies says that the beast is not a physical manifestation that is in the form of an animal that can be hunted and killed, but resides inside the souls of the boys on the island. The Lord of the Flies even says that the Beast is part of Simon, the symbol of goodness, suggesting that all human beings are born with both some evil and goodness. Later on while Ralph is fleeing from Jack and his tribe, he stumbles upon the Lord of the Flies. â€Å"Little prickles of sensation ran up and down his back. The teeth grinned, the empty sockets seemed to hold his gaze masterfully and without effort† (Golding 185). Soon after, Ralph hits the pig’s head and smashes it into pieces. By destroying the Lord of the Flies, Ralph denies his internal evil and primitive instincts. The difference between Ralph’s and Simon’s encounter with the Lord of the Flies is that Simon accepts The Lord of the Flies and listens intently to what it is saying to him. However, Ralph destroys it and then walks away from it. Both Ralph’s and Simon’s experience with the Lord of the Flies states that â€Å"all men are capable of evil, and evil is inherent in all human beings, without exception. † (Ridley 107) The Lord of the Flies illustrates the capabilities of evil in all things. All of the boys on the island are tempted by evil, but not all of them give in to the craving. However, along with the evil that lies within all people, there is also a tinge of goodness, suggesting that all people have the free will to choose their destiny. The boys’ struggle between their anarchic driving force, and Ego, their sense and rationale, represent the ongoing feud between good and evil and is both exciting and emotional. The Lord of the Flies is a superbly written novel that will remain in the hearts of all who read it, and affect all who encounter it, much like the evil which it describes. Work Cited Garbarino, Ph. D, James. Lost Boys Why Our Sonds Turn Violent and How We Can Save Them. New York, NY: The Free Press, 1999. Ridley, Matt. Nature Via Nurture. Great Britain: Harper Collins Publishers Inc. , 2003. Neubauer, M. D. , Peter B,, and Alexander Neubauer. Nature’s Thumbprint. New Tork: Addison-Wesley Publishing Company, Inc. , 1990. Burnham, Terry, and Jay Phelan. Mean Genes. Cambridge, MA: Perseus Publishing, 2000. Golding, William. Lord of the Flies. The Berkley Publishing Group.

Wednesday, August 14, 2019

Strange Fruit

Jazz music has always existed as a voice for black musicians and audiences. The sounds and rhythms are extremely unique and colorful. It certainly changed America in the 1920's with the swing movement and it put jazz on the map. During this time many white people started to be influenced by this infectious music, and started to enjoy it. Many white people also discriminated against blacks and treated them as less than equal. A goal for an artist named Billie Holiday was to make America listen to the cries of a black man, a black man who was just lynched.Jazz music had to be recognized with its roots. Billie Holiday believed Jazz music had to defend the black people. No better way of being heard than through the voice of Holiday. She attempted to fight for black rights through her song â€Å" strange fruit†, a political song that struck a chord for many Americans. Her original name was Eleanor Fagan, born April 7, 1915. Billy Holiday was an American jazz singer, one of the grea test from the 1930s to the 1950s. Also known as â€Å"Lady Day, Holiday first acquired a taste of music listening to her father, who was a traveling musician.She was fortunate not to be deprived of music during the popular jazz age of the 1920's. At the young age of 15 she started listening to jazz. She listened to the popular recordings of trumpet player Louis Armstrong and singer Bessie Smith . She decided to sing and she made her professional singing debut in 1931 at a small Harlem nightclub. She then continued to record for the first time only two years later. The jazz world did not recognize her music until 1935. She toured briefly with the Count Basie and Artie Shaw orchestras before becoming a big nightclub solo attraction in 1940.Her vocal style is considered to be one of the most original ever achieved; she sang with unique personality and distinguished herself as a professional artist. She never had technical training, and she was still able to create a beautiful and warm round vocal effect. Her vintage years were around 1936-43, when her professional and private relationship with the saxophonist Lester Young started. The team recorded some of the best musical examples of interplay between a vocal and instrumental line. Around her time jazz was being listened to by many people.Many white people were swinging to the beats of Duke Elington, who was probably one of the most famous swing composers. A large majority of the white society was definitely wrapped up in the new phenomenon of jazz. What's so amazing is that many whites were racist towards the composers of the music they enjoyed. The roots of jazz come from Africa, and it is derived from African rhythms and the blues. During the birth of jazz, the political situation for blacks in America was horrible. Black's were oppressed and discriminated by whites.They were hated in society, and during this time many blacks were being lynched in the South. I guess one could say that Jazz was an outlet for the blacks. It was their anthem of pride, and their creation to rightfully claim in a society that believed blacks shouldn't have rights. If white people in society were going to kill blacks simply because they were black, but at the same time enjoy their music, then wasn’t this a contradiction? Billie Holiday was an artist who made this point clear. She saw it as her duty to spread the truth about the horrors of black oppression.If the people were going to listen and enjoy black music, then they would also have to know about the violence and hate black people lived with in the South. At the height of her career the infamous song she sang was â€Å"strange fruit†, which was a highly charged political song. The song was about blacks being lynched in the south; a horrible and abhorrent act. Holiday was one of the first black musicians with the guts to release such an important political message in a song. A schoolteacher named Lewis Allan had written it for her. He was a ble to create a vision of how mobs of white men killed black men by hanging them from trees.His work wouldn't have had half the impact if Holiday didn't make it her own. Many people objected to the song. It was unlike any other popular song, but it was a huge hit. Here was a song that opened the doors for the Civil Rights movement. There was no better way for the people to experience the pain than through her voice. There was no better way at the time to reach the people of America than through a star who was loved, admired and black. There was another star who was admired loved, admired and black, and his name was Louis Armstrong. Born in New Orleans on August 4, 1901, Louis Satchmo† Armstrong was a victim of poverty and discrimination. At the age of eleven, Armstrong began to develop an interest in music, harmonizing on street corners and playing a toy horn. He was in and out of the home throughout his teenage years and was taken under the wing of Peter Davis, who taught him music. Under Davis's teaching, Armstrong joined a band, and his talent blossomed. He left the Waif's Home in 1914, and began to play the cornet all around New Orleans. Throughout the 1930s and 1940s Armstrong maintained one of the most grueling continual tours of all time.He began playing with the large bands that were popular at the time. His popularity and fame though, favored many white people in America With his increasing fame came the criticism of a black community that felt he was not living up to the responsibilities of the times. The late fifties brought with them the civil rights movement, and many blacks saw Armstrong as an â€Å"uncle tom,† playing for primarily white audiences around the world. Though he stated that these claims were not true, Armstrong was then in his sixties and primarily concerned with continuing to travel and perform.He didn’t want to get involved with the Civil Rights issues like Holiday started to do. He probably felt that trying to protect blacks would take away from his fame and popularity. Holiday was really one of the few black musicians who started very early with the rallying cries for the Civil Rights movement; a change for the way black people were treated. In the Nineteen-Forties, Holiday started using the illegal drug heroin. Soon her body needed more and more of the drug. It began to affect her health. In Nineteen-Forty-Seven, Billie Holiday was arrested for possessing illegal drugs.She was found guilty and sentenced to nine months in prison. When she was released, New York City officials refused to give her a document that permitted her to work in any place that served alcoholic drinks. This meant Holiday no longer could sing in nightclubs and jazz clubs. She could sing only in theaters and concert halls. Ten days after her release from jail, she performed at New York's famous Carnegie Hall. People filled the place to hear her sing. One of the songs she sang that night was â€Å"Strange Fruit†. † Her last years were a real struggle against the destructive drug heroin.It eventually took her life; but her later recordings show that, although her voice was ravaged, her technique was still amazing. She died young, but not before leaving a serious scar in the music world and in the United States. Her song was not pretty, and it wasn’t supposed to be. The song was meant to be raw and powerful, which it was for its time. She distinguished herself as one of the most famous black musicians to sing about what she thought was most important, not only for herself and for her people, but also for what the music was about.

Tuesday, August 13, 2019

Discussion Board 4-2 Assignment Example | Topics and Well Written Essays - 250 words - 2

Discussion Board 4-2 - Assignment Example Marketers of the drug continue to pass insufficient and misleading information to the potential consumers and even failing to warn that overdose of the drugs can suppress breathing and lead to death (Hart & Ksir, 2011). To achieve effectiveness, marketers of Ambien and Lunesta should sensitize consumers that high dose of short-acting drugs cannot substitute the long-acting barbiturate drugs. The general effect of the approach used in marketing Ambien and Lunesta relates to consumers perceiving the drugs as only sleep inducers (Hart & Ksir, 2011). Many distressed individuals have resorted into using the drugs especially when they cannot sleep. The marketing approach that depicts the drugs as good for causing sleep has made societies across the world overrate the benefits of the drugs. Instead of seeking to handle social issues amicably and soberly, people tend to take short-cuts through the use of Lunesta and Ambien that can quickly drive one into sleep. In addition, the marketing of Ambien and Lunesta as less likely to cause dependency has seen increased preference of the drugs among

Monday, August 12, 2019

The alternative existence system for Scotland Essay

The alternative existence system for Scotland - Essay Example Scotland was very slow to industrialization than other parts of the region. There were a number of attempts to awake Scottish consciousness. The famous Covenants revolution was such an attempt. Relying on sixteenth century philosopher George Buchanan's arguments that royal power came from the people and if rulers forget it, people can take that powers back, there were movements in the late eighteenth century and early nineteenth century against the rulers. The Marquis of Montrose's brutal attempts at repression with an army of Irish Catholic mercenaries were also to feed into the Scottish consciousness. Like all the Stewarts, Charles II learned little from the past and, while he survived, his brother paid the price of attempts to impose bishops and subsequently Catholicism. This was the beginning of self-rule by Scots. The Scotland has seen a high level of intellectual activity by the end of the sixteenth century. Level of literacy in this area was higher than that of England. There were lot of discussions and debates on intellectual subjects. But their high obsession with religion was a major challenge. The cash trapped Scots were happy with the Union of 1707.Even though there were some resistance Scots generally has ambition for merger with England. With the Act of Union, England and Scotalnd became a union called Kingdom of Great Britain. Till then both these regions were sharing a monarch but retined soverign Parliament. But the new act abolished both Parliaments with a new Parliament of Great Britain. The subsequent Scottish Enlightment and industrial revelotion had helped Scotland to become a major intellectual power house of Europe. But after the second world war had left it again as a cash straped region. During the war Scotland had provided a disproportionate number of recruits for the army. Many young lives lost and many villages and communities suffered crucially. During the 1920s and 1930s global recession had also played a major role in increasing poverty and unemployement scenario in Scotland. During Second World War period naval bases and infrastructure in Scotalnd was a target for German forces. The highlands again suffered huge human loss due to large number recruits from this area for UK army. (Kellas, J. G. The Scottish political system. Cambridge: Cambridge University Press, 1984) But in the end of 20th century it has been in the process of regaing its past glory with the strength of cultural and economic renaissance and resurging financial services sector. But the Union had created many problems for Scotland also. Culture, language and land ownership situation had been distroyed. Earlier ownership of land was with the Clan, but British had encouraged Clan chiefs to become owners of the land in their control. This has created a lot impact on the lives of Scots. So many people were forced eviciton from highland areas, popularly later known as highland clearance. People had moved to low land areas. However it was the Scottish agricultural revelotuion, which changed the low land area and the traditional farming methods were replaced by efficient and stable agricultural syste. This also ignited more migration to low land area. The agricultural revolution had helped Scottish agriculture to become the most modern productive system in Europe. The first two world wars

Arguments Paper Essay Example | Topics and Well Written Essays - 1250 words

Arguments Paper - Essay Example However, despite the blame being directed to Al-Qaida terrorist groups, some experts are skeptical of the position arguing that the incidence was an inside job and was therefore stage-managed, providing evidence to assert their argument (Fetzer Par. 1). The purpose of this paper is to examine why the attack on 9/11 on World Trade Center is considered duplicity and not a terrorist attack as was alleged by President Bush’s administration. It will also discuss the limitations associated with such opposing views, my understanding of the incidence, as well as why I consider my understanding better than the opposing views. Those who opposed the argument that the incidence of September 11 was a terrorist attack mainly claim that the incidence was an inside job, stage-managed by the Bush administration (Fetzer Par. 2). They argue that the whole incidence was a video fakery that the Bush administration used to deceive the masses after stage-managing the incidence in order to get support for waging war against Al-Qaida in Afghanistan and Iraq (Fetzer Par. 4). After conducting a thorough analysis on the incidence, no evidence could be found to link Muslims to the attack. This is due to the fact that the government has since failed to provide concrete evidence to show that the alleged hijackers did board the planes according to Elias Davidsson (Fetzer Par. 6). After conducting an analysis on the alleged phone calls made prior to the incidence, none could actually be authenticated as David Ray Griffin argues that the alleged phone calls were faked (Fetzer Par. 7). The government’s failure to produce t he remaining parts of the four planes for inspection also raises questions. This is also the case with the envelop which has never been produced by the government since the incidence occurred (Fetzer Par. 8). In addition, they questions why there was too much delay in the deregistration of the corresponding

Sunday, August 11, 2019

Research Paper Essay Example | Topics and Well Written Essays - 2750 words

Research Paper - Essay Example The same is also the case with Mark Twain. The present paper aims to elucidate the life and contributions made by the distinguished nineteenth century American writer and humorist Mark Twain. The main objective behind making an investigating into the life of the author above-mentioned included the unveiling and acknowledging the great services rendered by this wonderful personality in the field of American literature, which has left a remarkable impact on the future writers, poets and humorists at large. In addition, second part of this study will elaborate two of the literary pieces created by Mark Twain by making the literary analyses of the same. Both the works selected for the present study appear to be contrary to each other in nature and scope, and portray two entirely divergent scenarios. Actually Twain maintains command over creating literary pieces in two entirely different ways as well as on absolutely divergent topics, which are present an unconditionally different scenari o from one another in nature and scope; it could be witnessed by going through his Two Ways of Seeing a River on the one side, and his Connecticut Yankee in King Arthur’s Court on the other. Part I: Samuel Langhorne Clemens alias as Mark Twain enjoys a respectable place among the list of the most talented writers and humorists the American soil has ever produced. By dint of his exceptional talent and dexterity to draw out the realities of life in both serious and comic manner, he has captured the attention and attraction of the readers belonging to various areas and regions of the world. Moreover, because of the universality of theme as well as depth of his ideas that his works still contain validity and significance, and are hence equally popular even this day as they had been popular during the nineteenth century in his life. Twain was born in Florida in November 1835 to Jane and John Marshall Clemens (Clemens 14). He was born only few days after the visit of Halley’ s Comet (New York Times 2009); consequently, the child was predicted to be a famous personality in his future years. Twain was sixth of the seven siblings, though only three of his siblings could survive adulthood (Autobiography 19). He lost his father in 1847 at the age of 11 (Autobiography 216), which left significant affect on his mind. However, the noteworthy author carried on his struggle to survive by first working as the apprentice to a printer, and later started working as contributor to the Hannibal Journal by developing humorous sketches of the prominent personalities since 1851 onward (Clemens 26). The Muscatine Newspaper published his eight stories by 1854-55, which turned out to be supportive for him to start his career as a professional writer. Like the renowned biologist-evolutionist of all times i.e. Sir Charles Darwin, the voyages also leave an indelible impact on the young Twain. It is predominantly the case with his voyage to New Orleans in 1856, where the pilot H orace Bixby encouraged him to embark upon the same profession, which could bring joys and adventures to his life along with offering him respectable and considerable earnings in the wake of it (Clemens 32). As a result, he decided to become the steamboat pilot that turned out to be supportive in respect of observing the ebbs and flows of the river life on the one side, and estimate the beauties the deep waters offer to man on the other. Twain obtained the professional diploma of steamboat